C1Core
The AI Bro
Always on ChatGPT, always a new plan. Macros calculated, split downloaded, restarted every Monday. Never sticks.
"You don't need a ninth plan. You need someone who notices on day three."
Tried before: "ChatGPT, Google, or YouTube"
JackedCo × DecentraLabs · The offer, rebuilt
ZeroLapse.
Fewer buyers. Higher income. Ready to pay. Who we sell to next, the system they are really buying, and one program at 3 and 6 months.
New buyerNamed mechanismOne program3 or 6 months
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01
Why change the offer
Your best clientsaren't applying.
The people who stay and get results earn ₹2L or more. The people the ads bring mostly can't afford you. Your own numbers, October.
85%
of 168 applicants were disqualified on income alone: under ₹1.2L a month.Application form, October
41%
were students or not working.Application form, October
₹2L+
is what your best clients earn, in your words. Sourabh: IIT, developer, 13 kg in 7 months, HYROX at month six, still with you.Your onboarding answers
Who applied in October · by age
Under 18
20%
18 to 24
27%
25 to 30
49%
31 to 42
5 people
The age of the clients who stay is the age that almost never applies.
The read
Same person. Different filter. Sharper promise.
We don't need a new audience. We need to stop paying to attract the wrong one, and sell the right one what he actually buys: certainty that this time it sticks.
02
The buyer we build everything for
MoreSourabhs.
A professional in a metro, earning ₹1.5L+, who already knows what to do, has started and fallen off at least twice, and will pay to stop falling off.
"Their physical appearance doesn't reflect the competence, ambition, and success they've achieved in other areas of life."Umer, onboarding
"I really hope this works because I've already tried so many things, and I don't want to fail again."A buyer, as Umer hears it
- Who
- Man, 27 to 38. Software, consulting, finance, sales, product, management, or his own business. 4+ years in.
- Income
- ₹1.5L+ a month, personal. The best ones earn ₹2L+.
- Where
- Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad.
- His week
- 9 to 10 hour days, travel, deadlines, dinners, family.
- History
- ChatGPT diets, gym alone, a trainer, an earlier coach, a "beast mode" phase.
- He buys
- Certainty that it sticks, and fewer decisions. Not more information.
Who gets a call
01Earns ₹1.5L+ a monthWas ₹1.2L
02Aged 25 to 40, working or running a businessStudents: content
03Has tried before and fallen off at least onceNew
04Can meet the guarantee floor: 2 workouts a week, weekly dataYours
05Replies and shows up before payingYours
03
Who he is and why now
The buyers you have.The moments we test.
Core: seven versions of the same man, each one already in your buyers' own words. We build the ads, the reels and the scripts on these first. Experimental: moments with a date he can't miss. We test them in small budgets and keep what converts.
Core From your buyers' own words. Build on these first.
C2Core
The Restarter
Strong first two weeks, every time. Then a busy week, then excuses, then nothing.
"Starting was never your problem."
"I used to be regular at gym but now I just find excuses."
C3Core
The Skinny-Fat Developer
Desk job, long hours, thin arms and a belly. Sourabh, before.
"Not too heavy, not fit. Just stuck in between."
"I've been skinny fat for the longest time."
C4Core
The Plateau Lifter
Trains for years, looks the same. The gym is fine; the food and the week aren't.
"Three years of training. Same photo."
"I've been training for 3 years, but still I struggle from my diet."
C5Core
The Stress-Weight Exec
The promotion came with 8 kg, late dinners and bad sleep.
"The job got bigger. So did you."
"Due to cortisol I have gained almost 8 kgs."
C6Core
The New Father
A baby on the way, or a toddler. Energy, and being the example.
"Be the version of me for my kids."
A buyer, verbatim
C7Core
The Finance Room
Banking, consulting, leadership. Client dinners, offsites, a body that doesn't match the title.
"Everyone in that room reads you before you speak."
Your stated buyer: finance, consulting, managers
Experimental A date he can't miss. Small tests, keep what converts.
E1Experimental
The Groom
Wedding in 3 to 9 months. The shoot, the sangeet, four days of photos.
"Your wedding album outlives every excuse."
E2Experimental
The Rishta
Unmarried, 26 to 34, parents looking. The biodata photo, meeting her family.
"The biodata photo is the first round."
E3Experimental
The Dating Profile
Back on the apps. Six photos, and none of them with his shirt off.
"Your first photo decides the swipe."
E4Experimental
The Heir
Next generation, taking the chair in the family business.
"They knew your father. Make them respect you."
E5Experimental
The Raising Founder
Pitches, investor dinners, demo days, the podcast.
"Investors back the founder before the deck."
E6Experimental
The Road Warrior
Consultant or sales lead, on the road three weeks a month. Hotel gyms, airport food.
"Your plan was built for a week you never have."
E7Experimental
The Trip
Goa, Bali, Thailand with the boys in 12 weeks. Beach photos he can't untag.
"Twelve weeks to the beach. Not twelve Mondays."
E8Experimental
The Old Athlete
Played college cricket or football. Signed up for the office league, can't last a half.
"You were the fittest guy on the team. Once."
E9Experimental
The Milestone
30, 35, the 10-year college reunion.
"Ten years since college. They'll all see who you became."
E10Experimental
The Face of the Company
A promotion, the first stage, the first camera.
"You're the face now."
E11Experimental
The Wake-Up Report
The annual health check comes back with a number on it.
"Your report has a number on it now."
E12Experimental
The NRI Homecoming
Flying home for wedding season.
"Everyone's seeing you in December."
E13Experimental
The Comeback
After a breakup or a divorce.
Your own reels and sales calls only.
One new question on the application
"What date do you need to be ready by, and for what?"
It sorts every lead into a buyer type or a Moment, hands the closer his urgency in his own words, and picks the length for him.
One rule for paid ads: they speak to the Moment, never to his body or weight, and never state his income. That is Meta's policy, and it keeps the ad account safe. The sharper lines belong in your own reels and on the call.
04 · One bad week, two coaches
Monday
The plan
lands.
Same client, same plan, same start. He is motivated. Every coach looks the same on day one.
WednesdayPlan-and-Pray
The deadline
hits. Silence.
He works till 11, skips the gym, orders in. Nobody notices. The check-in is on Sunday.
WednesdayZero-Lapse
Crunch Mode,
same day.
The coach messages first. The plan drops to three non-negotiables for the week, so a deadline bends the plan instead of breaking it.
ThursdayZero-Lapse
A miss gets
caught.
No workout logged by 9 pm. The coach is in his chat before he goes to sleep, with tomorrow's 30 minutes already written.
SundayPlan-and-Pray
"How was
your week?"
Four days after the slip. He is already telling himself he'll restart Monday. Again.
The score
Same week.
Zero lapse.
Every miss answered inside 24 hours. He ends the bad week still on plan, and he knows the system noticed.
From the slip to a coach
4 days
Plan-and-Pray. The weekly check-in finds it.
< 24h
Zero-Lapse. Every miss, every time.
An example week, not a client's data.
04
The enemy you already named
Plan-and-Prayvs Zero-Lapse.
He doesn't fail because of the wrong plan. He fails in the days after one bad day. Most coaches find out at the weekly check-in, a week too late.
Plan-and-PrayZero-LapseIllustration of the pattern, not client data
05
The mechanism in four parts
What Zero-Lapseactually is.
Three of the four already run in your delivery today. They just had no name, no proof and no number. One is new.
1
The Non-Negotiables
The plan is cut to the few things that must happen every day, built around his calendar.
Today: your core principle
2
The Daily Catch
The coach messages first, every day, before the slip. Not after.
Today: Accountability Maxxing Texts
3
Crunch Mode
When the week blows up, the plan drops to the non-negotiables the same day, instead of breaking.
New · needs your yes
4
The Weekly Reset
Measure, review, adjust: diet, training, form review.
Today: weekly 1:1 and P.T. In Your Pocket
The promise that makes the name honest
No missed day goes 24 hours without the coach stepping in.
Clients will still miss days. Zero-Lapse doesn't promise they won't. It promises the miss never turns into a lapse, and it's a number we can measure and put in front of the next buyer.
The intervention playbook
The triggers (missed check-in, missed workout, no food log, travel ahead), the message for each, and when Umer steps in. Written once with Aaron, so a second coach delivers the same system.
The lapse log
In the weekly review: days missed, and hours until the coach responded. After 8 to 12 weeks it becomes the proof: "average response to a missed day: X hours".
06
The offer one program, two lengths
The Zero-LapseTransformation.
Basic, Pro and Pro+ retire. Everyone gets the full delivery. The only choice is how long.
Entry
3 months
₹75,000
full payment, or 2 instalments
He stops lapsing, and sees it.
- Everything in the core, below
- Day 1 Identity Reset call with Umer
- Phase Two plan before the program ends
FlagshipPitch this first
6 months
₹1,35,000
full payment, or 2 instalments
His body matches his career.
- Everything in the core, below
- Day 1 Identity Reset call with Umer
- A monthly 1:1 strategy review with Umer
- A performance milestone: an event or a lift target, the way Sourabh did HYROX
- A maintenance plan, so it holds after
The core in both lengths
- Zero-Lapse texts (today: Accountability Maxxing Texts)
- Crunch Mode (new)
- Diet built around his calendar, plus the 200+ item Food Swap Guide
- Training in Tracked, with form review
- Weekly 1:1 review, and 24x7 chat
- Your conditional 2x refund, unchanged
Payment
Full payment first. Two instalments allowed. No downsell.
Why 6 is the flagship
Results land between months 4 and 7. Sourabh: 13 kg in 7 months, HYROX at month six. Three months gets him started; six gets him there.
Why the price
A ₹1.5L+ buyer doesn't pick from a feature list. He pays for certainty and for Umer. Direct access is what the premium buys.
07
The math to ₹10L a month
Fewer clients.More each.
Move the sliders. Today, Pro at ₹12,000 a month needs about 84 clients for ₹10L, and your stated capacity is 60.
Steady state: once each cohort has run its full length, active clients equal new clients a month times the average length, and monthly revenue equals new clients times the average price. Renewals not counted.
Monthly revenue, steady state
₹6.6L
Short
Active clients29
Same new clients on Pro today₹2.2L
Prices are the proposal. The current 2-week dial is the live test of what this buyer pays; the final numbers come from what it closes at.
08
The rollout nothing stops the dial
How it goeslive.
Now to ~10 Nov
The dial finishes
Your old list keeps getting the 3-month offer at ₹55,000, as agreed. It is also our price test for this buyer.
This week
Write the system
The intervention playbook with Aaron, Crunch Mode defined, the lapse log in the weekly review. Real client stories collected for each Moment.
Next week
Build the front door
New page and application with the ₹1.5L line and the date question. Ads built on the 7 core buyers first, then 2 or 3 experimental moments at a small test budget. You shoot 3 to 4 creatives for each.
~Mid Nov
Zero-Lapse launches
New ads go live to the new buyer. Every lead tagged by buyer type or Moment, every call recorded, the first lapse-log numbers by week 8.
09 · What we need from you
Six yesesand we build.
1
The buyer
₹1.5L+, 27 to 38, tried and lapsed. The form's income line moves from ₹1.2L to ₹1.5L.
2
The name
Zero-Lapse as the mechanism, and "The Zero-Lapse Transformation" as the offer. Or Fail-Proof stays the brand, with Zero-Lapse as the engine inside it. Your brand, your call.
3
The 24-hour promise
No missed day goes 24 hours without the coach stepping in. Can Aaron hold it?
4
Crunch Mode
The same-day non-negotiables plan for bad weeks. New delivery, so it needs you both.
5
A monthly call with Umer on the 6-month
Once a month per flagship client. How long is yours to set. It's what the premium buys.
6
The stories
Which of your clients was an AI Bro, a Restarter, a new father, a groom? One real story per buyer type beats every line on this page.
Detailed · vote on each itemOffer & Delivery
The offer, Zero-Lapse, how delivery runs day to day, the trigger playbook and the roadmap. Yes, change or no on every card.
Detailed · vote on each itemICP & ContentThe buyer, the angles, the personas and moments, how your organic content is designed and how the ads get made.