Detailed · For your yes or no
What we sell, the system behind it, what you and Aaron run every day to keep the promise, and the road to January. Every card has a yes, a change or a no. Tell us where we're wrong.
The offer · one program, two lengths
Basic, Pro and Pro+ retire. Everyone gets the full delivery; the only choice is how long. Prices are our proposal, and the current dial is the live test of what this buyer pays.
Option A: "The Zero-Lapse Transformation". The mechanism is the offer.
Option B: "The Fail-Proof Transformation, powered by Zero-Lapse". Your current brand stays; Zero-Lapse is the engine inside it.
Tell us which in Suggest. It's your brand.
No tiers. A ₹1.5L+ buyer doesn't pick from a feature list; he pays for certainty and for you. Tiers make him compare features. One program makes him decide on time.
Today: Pro+ is ₹48,000 for 3 months. The dial sells 3 months at ₹55,000.
Why 6 leads: results land between months 4 and 7. Sourabh: 13 kg in 7 months, HYROX at month six.
Pro+ today includes up to 4 calls on demand a week. On a bigger book that is Aaron's whole week.
Our proposal: keep it, capped at 2 a week, because the Daily Catch and Crunch Mode do most of what those calls did. If Aaron can carry 4, say so.
Full payment first. Two instalments allowed. No downsell to a cheaper tier: a lead who can't pay is a lead for later, not a discount.
The conditional 2x refund stays exactly as it is: weekly data, cardio goals, diet talk before off-plan food, 2 workouts a week.
What changes: the lapse log (D6) records those four conditions every week, so if a refund is ever asked for, the record already exists.
Your past leads keep getting the 3-month offer at ₹55,000 to about 10 Nov, as agreed. Nothing here stops it. It is also our price test: what this buyer actually pays sets the final numbers on O3 and O4.
The unique mechanism · Zero-Lapse
He doesn't fail because of the wrong plan. He fails in the days after one bad day. Three of the four parts already run in your delivery; they just had no name, no proof and no number.
A coach hands over a plan, checks in once a week, and steps in only after the damage is done. That is your own description of the competition, and it becomes the thing every ad and reel argues against.
"They simply don't stick to an effective diet and training program consistently for long enough to see meaningful results."
The plan is cut to the few things that must happen every day, built around his calendar. Your core principle: "zeroing in on just the non-negotiables".
The coach messages first, every day, before the slip. Not after. Today's Accountability Maxxing Texts, given a name and a rule.
When the week blows up (a trip, a deadline, a wedding), the plan drops to the non-negotiables the same day instead of breaking. He never has to choose between the full plan and nothing.
New delivery, so it needs both of you. How it runs: D4.
Measure, review, adjust: diet, training, form. Today's weekly 1:1 and P.T. In Your Pocket, plus the lapse log.
No missed day goes 24 hours without the coach stepping in. Clients will still miss days. Zero-Lapse doesn't promise they won't; it promises the miss never turns into a lapse. It's checkable, it's the opposite of Plan-and-Pray, and after 8 to 12 weeks it is the proof: "average response to a missed day: X hours".
The question that decides it: can Aaron hold 24 hours on every client, every day?
One client · one real week
A client on the 6-month, in a week that goes wrong. Times and wording are examples; Aaron sets the real ones.
The coach writes first, with today's non-negotiables fitted to his calendar. He replies with one word.
No session logged. Plan-and-Pray finds out on Sunday. Zero-Lapse finds out the same night and hands him a smaller way back.
A work trip, three days of client dinners. Crunch Mode cuts the plan to three things the same afternoon. Nothing breaks.
A 20-minute hotel session and one good dinner. That is a win in a week that used to be a write-off.
Second miss in seven days, so it escalates: a voice note from Umer. The face of the brand turns up exactly when he's about to drift.
The numbers go into the lapse log: misses, how fast the coach responded, how fast he was back. Twelve weeks of this is the proof nobody else in the market has.
Service delivery · what you and Aaron run
Most of this is what Aaron already does. The difference is that it's written down, timed and measured, so a second coach can deliver the same system and the proof builds itself.
The fixed rule: the coach's message goes out before his day starts, not after it ends.
Every trigger, the message for it, the time window, and when Umer steps in. Written once with Aaron, this week. Draft triggers in section 05.
Why it matters: today the system lives in Aaron's head. Written down, a second coach delivers the same thing, and you can grow past Aaron's ceiling without the quality dropping.
One row per client per week: days missed, hours until the coach stepped in, days until back on plan, Crunch Mode days, guarantee conditions met.
A shared sheet to start. After 8 to 12 weeks it is your proof stack, and it keeps the 2x refund honest both ways.
A 1:1 strategy review with Umer once a month for every flagship client. It's what the premium buys. How long the call runs is yours to set.
At weeks 4, 8 and 12: photos, kilos, the lapse-log numbers, and a one-line quote, with written consent. Collected as part of the weekly reset, not chased months later.
Every ad we run needs real stories with real numbers. This is where they come from.
You've told us 100 clients without losing quality; an earlier figure was 60 with two coaches. The 24-hour promise makes this the real limit.
We need from you: how many clients Aaron can hold at this standard, and at what number you bring in a second coach trained on the playbook.
The playbook · draft triggers
Tap a trigger. Each one has a message, a window, and a point where it escalates to Umer. All windows sit inside the 24-hour promise. These are our draft; Aaron makes them real.
Do these seven cover what actually goes wrong with your clients? What's missing, what would you time differently, and where should Umer step in earlier or later?
The roadmap · to January
Nothing stops the dial. The system gets written while it runs, the front door gets built behind it, and Zero-Lapse launches the week the dial ends.
Varun's team keeps working your past leads with the ₹55,000 3-month offer. Every call logged; what closes, and at what price, feeds the final prices.
Both: the intervention playbook with Aaron (D3), Crunch Mode defined (D4), the lapse-log sheet (D6). You: one real client story for each core buyer type (see the ICP & Content tab).
Us: the new page and application, with the ₹1.5L line and the date question; ad scripts for the core buyers. You: shoot 3 to 4 creatives for each, within 5 working days of the scripts.
New ads live on the core buyers, then 2 or 3 experimental moments on a small test budget. Every lead tagged by buyer type, every call recorded, the 24-hour clock running on every new client.
Spend moves to the buyer types that bring qualified applications. Ad budget agreed in writing before 1 December. Clients finishing their program are offered Zero-Lapse as their next phase.
The first lapse-log numbers from the November clients (week 8 lands early January) go into the ads. The aim: a full month of new revenue that doesn't depend on the old list.
The starter-product funnel from the first plan is on hold. Zero-Lapse sells first; we come back to a starter once the program is closing on new traffic. Yes means agreed to park it.
Your review · live
Every vote and suggestion on this page, from both teams. Anything marked Change or No, we fix and bring back.
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